Animal healthcare deals with the prevention, diagnosis and treatment of diseases that affect animals. Pet owners in Europe are increasingly spending on quality animal feed, nutrition and healthcare products to ensure the overall well-being of their pets. Veterinary care services for pets include vaccination, surgeries and treatment of ailments. Growing urbanization coupled with rising incomes have led to increasing pet ownership, especially dogs and cats over recent years in Europe. The bond between pets and their owners has strengthened amid the outbreak of COVID-19 as people sought companionship working from home.
Key Takeaways
Key players: Key players operating in the Europe Animal Healthcare are Merck & Co., Inc., Virbac, Dechra Pharmaceuticals, Vetoquinol S.A., Zoetis Inc., Ceva Santé Animale, Bayer AG, Elanco, Evonik Industries AG, Archer Daniels Midland Company, Cargill, Incorporated.
Growing demand: Rising pet adoption, increasing disposable incomes, growing awareness about pet health are fueling the demand for animal healthcare products and services in Europe. Pet owners are willing to spend more on premium pet food, nutraceuticals and veterinary care.
Global expansion: Leading players are expanding their manufacturing facilities and distribution networks across major countries in Europe Animal Healthcare Market Demand. Companies are also focusing on development of novel drugs and therapeutic areas through collaborative research efforts.
Market key trends: One of the key trends gaining traction in the Europe Animal Healthcare market is customized pet foods. Manufacturers are focusing on development of customized dietary solutions tailored to pet's breed, size, age, and medical conditions. Companies are incorporating advanced nutritional analysis and customized recipes for pet foods to cater to individual pet requirements.
Porter's Analysis
Threat of new entrants: Low barriers to entry due to requirements and regulations.
Bargaining power of buyers: Large buyer base leads to more negotiating power.
Bargaining power of suppliers: Few suppliers with differentiated products have more influence.
Threat of new substitutes: Presence of alternative treatments poses threat of substitution.
Competitive rivalry: Intense completion between global and regional players to gain market share.
Geographical regions where the Europe animal healthcare market is concentrated in terms of value include Germany, France, UK, Italy and Spain. These countries collectively accounted for over 60% of market share in 2024 owing to high pet ownership and rising animal welfare expenditure.
The fastest growing region for the Europe animal healthcare market is Eastern Europe. Countries like Russia, Poland, Romania etc. are witnessing double digit growth due to growing livestock industry, increasing meat consumption and rising awareness about animal health. This growth is further aided by expanding veterinary services and growing pet adoption in urban areas.
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