Emergence of health and wellness slippers segment
With growing health consciousness among consumers, the demand for slippers promoting wellness and fitness has increased significantly. Various slippers brands are launching shoes specially designed to provide benefits like instability, flexibility, proprioception to improve balance and posture. Brands like FitFlop, Vionics are seeing strong growth with their range of wellness shoes claiming various health benefits. Some shoes come with built-in pods or extra cushioning in heels to engage muscles and activate core stability. Podiatrists are also recommending such shoes to some patients. The health and wellness slippers segment is expected to grow at a CAGR of over 7% in the coming years.

Surge in athleisure and lifestyle slippers
The athleisure trend which blurs the line between sports and lifestyle clothing has boosted the sales of athletic inspired lifestyle Footwears. Many people are opting for comfortable sneakers and athletic shoes even for occasional or everyday wear instead of formal shoes. This has benefited popular athletic brands as well as fashion brands. Nike, Adidas, Puma*, Skechers have expanded their casual lifestyle collections alongside sports performance lines. Versace, Balenciaga, Gucci are launching high fashion sneakers and slip-ons targeted at affluent millennials. The global athleisure slippers market is projected to reach a value of over $100 billion by 2025.

Sustainability and eco-friendly slippers gain traction
Many conscious consumers are now preferring slippers made from more Eco-friendly and sustainable materials. Various brands have launched collections using natural, recycled and bio-based materials aiming to reduce waste. For example, threads used by ethical brand Allbirds are made partly from discarded plastic water bottles. Reformation unveiled a line of sustainable flats made from recycled plastic. Vegetarian and vegan slippers without leather or animal byproducts is also seeing rising popularity. Some emerging slippers startups are experimenting with innovative eco-materials like pineapple leaves, banana stems and apple peels to make shoes. Tax credits or other policy initiatives can boost investments in sustainable slippers production.

Customization and personalized Footwear preferred by millennials
The new generation of shoppers wants unique products tailored to their individual needs and tastes. Several DTC (direct to consumer) and custom slippers brands have emerged catering to this demand. Online stores like Allbirds and Streetwave lets customers customize aspects like color, material, lacing and embroidery. Nike BYU and Adidas YZY offer made-to-order personalized variants of popular sneaker silhouettes. New technologies like 3D scanning and printing aid development of customized insoles and anatomical slippers profiles. Some companies 3D print shoes on demand after getting foot dimensions of customers. This novel idea of highly customized yet mass-produced shoes has gained traction among urban millennials valuing self-expression.

Get more insights on Footwear

Naijamatta is a social networking site,

download Naijamatta from Google play store or visit www.naijamatta.com to register. You can post, comment, do voice and video call, join and open group, go live etc. Join Naijamatta family, the Green app.