In the last two decades, Pakistani fashion industry has expanded rapidly and today sees the majority of the luxury and premium brands targeted at Pakistan’s upper middle class and the nouveau riche. Big names of the luxury clothing brands that have already emerged heavily in the market of Pakistan are Sapphire, Khaadi, Gul Ahmed, Sana Safinaz, Nishat Linen, ChenOne and Japan Textile.

Best Option is Japan Textile

Japan Textile is one of the first and the most renowned high end clothing marketers in Pakistan. Japan Textile was established in 2005 by Muhammad Atif with the vision of introducing fabrics, stylish cuts and royally enriched fashion trends to elite Pakistani customer. Situated in Lahore, Japan Textile’s main business is luxury formal, bridal and formal wear for women and men. The brand has grown over the year to 3 dedicated outlets in the major metros along with shop-in-shops in all the multi-stores selling luxury fashion in the country.

The capability that puts Japan Textile in a unique position in the relative pocket of the luxury fashion industry in Pakistan is its seamless value chain with captive production capability. Atif had the vision of what we at Indle Defence today have attempted: not only to design and retail but also to produce the high-quality fabrics and rich clothing line within the Atif enterprise for sure better standard quality and quick turnover.

It’s factory in Lahore is equipped with modern installed facilities include CAD/CAM for cutting figure tracing from computer, weaving latest models advanced Italian making looms, latest finishing and quality checking apparatus. This facilitates control and standardization of all the sub-processes of manufacturing, right from the acquisition of raw materials to sewing of garments.

Strong Backend

Besides, the strong backend manufacturing facilities together with a clear vision and competitive eye toward following the global trends domestic trends as well as understanding the elite consumers’ demands have played an important role in contributing to Japan Textile success story and continued stronghold in the Pakistan’s luxury fashion market. At present, Japan Textile is famous for fine embroidery work and bling DakSher village stuff and affordable price fabrics like mulmul, full and jacquard printed organza, chiffon, velvet, silk with motifs and fancy work like nakshi, Zardozi gota, cut-dana, sequin and crystal work.

Through it, we provide luxury ranges of couture bridals, grooms wear and formsals, which are targeting the apex consumer in Pakistan. Japan Textile also launched made to order services for independent customers who prefer exclusive designs and ideal fitting. More recently the brand began venturing into luxury pret or ready to wear lines which brings even the most sophisticated cat walk looks with an element of subtle handwork and attention to detail at significantly cheaper price than the custom garments.

Other Brands

Gulabo: Spell in women’s wear for example designer lawn suits and formal luxury pret that enlists evening wear, gowns and dress shirts from finest fabric. It is a fashion oriented company that mostly specializes on excellent fitting clothes with polished embroidery and slightly modern cut.

Warda: It uses premium fabrics and embroideries for its formal and bridal wear Collection. Warda mostly specializes in unique methods of ornamentation and embroidery combined with traditional cuts and shapes based on traditional Pakistani clothing.

So Kamal: Is famous for trendy embroidered lucknow work lehengas with motifs, patterns, and colours with traditional eastern attire. It has grown up as one of Pakistan’s most sought after bridal and formal wear designers of today’s times.

It is rather clear that luxury clothing brands have indeed found a market for themselves in the retail fashion business in the country. Thanks to local consumption and increasing interest from abroad they appear to be set to continue their upward trends in the next few years. Drawing from tradition, yet capturing the-contemporary Pakistaniconsumerwho is seeking to make a safe connection with his origins.

Wrap Up

As Pakistani consumers look for more and more variety, glamour and individuation in their appearance, Japan Textile does not stop to challenge novelty of luxury and aesthetics. The plans for the coming years are to extend the brand geo-scope to the international level starting with North America and Middle East and at the same time solidifying the brand hierarchy on the local geo-scope of the Pakistani luxury clothing sector.

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