United States Smart Television Market Outlook

The United States Smart TV market is projected to reach $100.06 billion by 2030, as reported by Renub Research. Known for its advanced technology and high adoption rates, the U.S. has long regarded television as a primary entertainment medium. With technological advancements, smart TVs have become essential components in smart homes and workplaces. These devices not only fulfill their traditional entertainment role but also function as DVD players and music systems, run internet-based applications, and stream movies from platforms like Amazon Prime Video, Netflix, Hulu, and Google Play. Customer preferences for smart TVs are influenced by screen size, display type, and resolution.

Growth Forecast

The United States Smart Television market is anticipated to grow at a CAGR of 10.50% from 2024 to 2030. This growth can be attributed to the increasing use of streaming devices and broader internet access. Consumers now favor smart TVs over traditional alternatives, creating new opportunities for content providers to develop and distribute original content online. Additionally, partnerships between industry players and streaming media creators have diversified their offerings.

Two key factors driving smart TV growth in the U.S. are the rising adoption of OTT services and their increasing use for educational and productivity purposes, integrating apps for online learning and work tasks. This trend presents a promising market outlook. Viewership of online content has surged in recent years, thanks to enhanced broadband access. Moreover, the growing electronics sector is integrating advanced technologies such as voice commands and artificial intelligence with the rising demand for smart devices, including smart TVs.

The desire for personalized entertainment is fueling the expansion of the smart television market. Consumers are moving away from theaters and traditional satellite TV, opting instead to connect their smart TVs to the internet and subscribe to streaming services like Netflix and Amazon Prime. The market is experiencing significant growth driven by advancements in technology, rising disposable incomes, and urbanization. In 2023, the United States Smart TV market was valued at $49.74 billion.

Resolution Trends

Full HD resolution is expected to capture a significant portion of the global market. The U.S. Smart TV market is segmented into HD TV, Full HD TV, 4K UHD TV, 8K TV, and others. Full HD TVs are gaining popularity as consumers increasingly seek immersive viewing experiences. With 1080p resolution, Full HD offers clear and vibrant visuals, balancing quality and affordability. As demand for high-definition content continues to rise, Full HD TVs are becoming the preferred choice among various consumer segments.

Screen Size Preferences

The 46 to 55 inches screen size category is anticipated to dominate the smart TV market in the United States. This size range appeals to consumers looking for a balance between functionality and size, providing an immersive viewing experience without overwhelming living spaces. The growing preference for high-definition content and home entertainment systems is driving demand for larger screens. As consumers aim for a cinematic experience at home, the 46 to 55 inches segment is set to become increasingly prominent in the U.S. smart TV market.

Market Share by TV Type

In terms of type, flat-screen smart TVs are expected to hold the largest market share in the U.S. smart TV industry. Their sleek design and versatility appeal to consumers' preferences for modern aesthetics and advanced functionalities. Flat-screen TVs enhance visual appeal while aligning with contemporary home décor trends. As consumers prioritize both style and functionality, flat-screen smart TVs are set to play a crucial role in shaping the future of the smart TV industry.

Dominance of LED Technology

LED smart TVs are positioned to dominate sales in the United States smart TV market. The adoption of Light Emitting Diode (LED) technology not only ensures energy efficiency but also provides vibrant visuals. With consumers favoring advanced display capabilities and smart features, LED smart TVs meet the demand for an immersive viewing experience, underscoring their significance in the market.

Operating System Trends

The Android operating system is expected to experience substantial growth in the U.S. smart TV market. Android Smart TVs offer a user-friendly interface and access to a vast array of applications, games, and content through the Google Play Store. As consumers increasingly seek integrated and customizable entertainment experiences, Android Smart TVs are gaining popularity. Their versatility, extensive app ecosystem, and compatibility with other smart devices highlight a trend towards interconnected home entertainment solutions in the evolving U.S. market.

Revenue by Application

The residential smart TV sector dominates revenue in the United States Smart TV market. As smart home technology becomes a focal point for consumers, residential smart TVs serve as central hubs for entertainment, information, and connectivity. The demand for advanced features like streaming services, voice control, and seamless connectivity is driving the dominance of residential smart TVs. With a growing number of households embracing smart technology, these devices are at the forefront of modern entertainment experiences, making them the leading contributors to sales in the U.S. smart TV industry.

Regional Market Insights

California is projected to capture the largest market share in the United States Smart TV industry. This reflects the state’s significant influence on technological advancements and innovation. With a vibrant ecosystem of tech companies and a culture that embraces cutting-edge solutions, California-based manufacturers and developers are positioned to lead the smart TV market. The state's commitment to pushing technological boundaries aligns with evolving consumer demands, solidifying its role as a key player in shaping the future of the smart TV industry in the U.S.

Key Companies

Prominent players in the United States Smart TV industry include Panasonic Corporation, Sony Corporation, Samsung Electronics Co. Ltd, Sharp Corporation, VIZIO Inc, Koninklijke Philips NV, and Hitachi Ltd.

Resolution Type – Market breakup from Viewpoints

1. HD TV
2. FULL HD TV
3. 4K UHD TV
4. 8K TV
5. Others

Screen Size – Market breakup from 5 Viewpoints

1. Below 32 inches
2. 32 to 45 inches
3. 46 to 55 inches
4. 56 to 65 inches
5. Above 65 inches

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Type – Market breakup from 2 Viewpoints

1. Flat
2. Curved

Technology – Market breakup from 5 Viewpoints

1. OLED
2. QLED
3. LED
4. Plasma
5. Others

Operating System – Market breakup from 8 Viewpoints

1. Android
2. Tizen O.S.
3. WebOS
4. Roku
5. Firefox
6. CastOS
7. Fire TV
8. Others

Application – Market breakup from 2 Viewpoints

1. Residential
2. Commercial

States – Market breakup from 29 States United States Smart TV Industry Viewpoints

1. California
2. Texas
3. New York
4. Florida
5. Illinois
6. Pennsylvania
7. Ohio
8. Georgia
9. New Jersey
10. Washington
11. North Carolina
12. Massachusetts
13. Virginia
14. Michigan
15. Maryland
16. Colorado
17. Tennessee
18. Indiana
19. Arizona
20. Minnesota
21. Wisconsin
22. Missouri
23. Connecticut
24. South Carolina
25. Oregon
26. Louisiana
27. Alabama
28. Kentucky
29. Rest of United States

All companies have been covered from 3 Viewpoints

• Overviews
• Recent Developments
• Revenues

Company Analysis – Market breakup from 7 Viewpoint

1. Panasonic Corporation
2. Sony Corporation
3. Samsung Electronics Co. Ltd
4. Sharp Corporation
5. VIZIO Inc
6. Koninklijke Philips NV
7. Hitachi Ltd

About the Company: 

Renub Research is a Market Research and Information Analysis company with more than 15 years of experience in Research, Survey, and Consulting. Our research helps companies to take business decisions: on strategy, organization, operations, technology, mergers & acquisitions, etc. Till now we have published more than 9000 syndicated reports and worked on more than 750 custom research projects. Currently, we are supplying data to EMIS, Bloomberg, Thomson Reuters, etc. We support many blue-chip companies by providing them with findings and perspectives across a wide range of markets.

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