From Customer Data to Customer Intent: The Next Era of AI Insights

A **** can see an ad, **** for a product, watch a v****eo, and make a purchase within minutes. That changes the **** for brands. Customer data still matters, but data alone does not tell the whole story. The real advantage comes from understanding what people are trying to do next. That is where AI-driven consumer insights can help brands move from simply tracking behavior to understanding intent.


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