Market Overview
The dietary supplements market in Indonesia provides consumers with a wide range of nutrition products to supplement their diet. These include minerals, vitamins, herbs, botanicals, amino acids and enzymes. Dietary supplements in the form of tablets, capsules, soft gels, and powders have gained popularity as preventive healthcare solutions. They play a crucial role in enhancing overall well-being by filling nutritional gaps and preventing deficiencies. Rising disposable income has increased consumer spending on supplements containing active ingredients that support specific health conditions like joint care, heart health, sports nutrition and weight management.
Indonesia Dietary Supplements Market is estimated to be valued at US$ 17.61 Bn in 2024 and is expected to exhibit a CAGR of 10% over the forecast period 2024 to 2031.
Key Takeaways
Key players operating in the Indonesia dietary supplements are Siemens Healthineers, Nordion Inc., Lantheus Holdings Inc., Guerbet Group, GE Healthcare, Curium, Bracco Imaging SpA, Bayer AG, Cardinal Health Inc., and NTP Radioisotopes SOC Ltd.
Growing health awareness among Indonesia Dietary Supplements Market Size. Dietary pills and capsules containing essential vitamins, minerals, herbs and other components are popular for immunity boosting, bone health, heart care and weight management. Sport nutrition supplements have seen increased uptake with rising participation in fitness activities.
The global expansion of major international supplement brands has boosted availability across modern retail channels in Indonesia. E-commerce platforms have enhanced accessibility in smaller cities and towns. Domestic manufacturers are expanding their product ranges and distribution networks to capture more of the fast-growing market.
Market Key Trends
The Indonesian dietary supplements market is being driven by increasing consumer awareness regarding healthcare and wellness. Social media promotion by fitness influencers and health experts has highlighted the role of supplements. This is building demand for clean label products containing natural and plant-based ingredients over synthetic alternatives. Products targeting immunity, gut health and traditional remedies are gaining traction. Stricter quality regulations have made the market more organized, instilling consumer confidence in established brands.
Porter's Analysis
Threat of new entrants: Dietary supplements market in Indonesia has high barriers for new players due to stringent regulations and significant investment required.
Bargaining power of buyers: Buyers in Indonesia have moderate bargaining power due to availability of substitutes and undifferentiated products. However, customer loyalty offers some bargaining power to established brands.
Bargaining power of suppliers: Majority of raw material suppliers have low bargaining power due to fragmented nature of supply market and availability of substitutes. However, suppliers of some patented ingredients have relatively higher bargaining power.
Threat of new substitutes: Threat from substitutes is moderate as other food and pharmaceutical products offer similar benefits. However, customer loyalty and perceived health benefits offer some protection against substitutes.
Competitive rivalry: Market has various local and international players offering differentiated products. Intense competition exists on the basis of innovation, quality, brands and price.
Geographical Regions
Java dominates the Indonesia dietary supplements market in terms value share. It is estimated that Java accounted for around 62% value share of the total Indonesia market in 2024. Easy availability, robust distribution network and high health awareness among urban population in Java drives its dominance.
East Java is projected to be the fastest growing region during the forecast period. Increasing disposable income, growing millennial population and rising health consciousness especially in Surabaya city offers immense growth opportunities. The region is expected to showcase around 11.5% CAGR between 2024-2031.
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Alice Mutum is a seasoned senior content editor at Coherent Market Insights, leveraging extensive expertise gained from her previous role as a content writer. With seven years in content development, Alice masterfully employs SEO best practices and cutting-edge digital marketing strategies to craft high-ranking, impactful content. As an editor, she meticulously ensures flawless grammar and punctuation, precise data accuracy, and perfect alignment with audience needs in every research report. Alice's dedication to excellence and her strategic approach to content make her an invaluable asset in the world of market insights.
(LinkedIn: www.linkedin.com/in/alice-mutum-3b247b137 )
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